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Ann Brennan Williams
JOURNAL
MY STORY
SHOP MY
INSTAGRAM
Ann Brennan Williams
JOURNAL
MY STORY
SHOP MY
INSTAGRAM
JOURNAL
MY STORY
SHOP MY
INSTAGRAM

My JOURNAL

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  • ENTREPRENEURSHIP
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Intentions for 2026
ENTREPRENEURSHIP, HEALTH Ann Williams 1/12/26 ENTREPRENEURSHIP, HEALTH Ann Williams 1/12/26

Intentions for 2026

This year my husband and I went to Southall and spent the night with the plan to escape our house full of Christmas decorations and cardboard boxes, and recap our 2025 + plan for 2026.

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How (And Why) We Celebrate The Year At Yearly Co.
ENTREPRENEURSHIP Ann Williams 12/23/25 ENTREPRENEURSHIP Ann Williams 12/23/25

How (And Why) We Celebrate The Year At Yearly Co.

As this year draws to a close, my reflections are centered on profound gratitude for my family, friends, and the fulfilling work we do at Yearly Co. Looking ahead, 2026 holds significant milestones: we will celebrate Yearly Co.’s tenth year in business with a major celebration in June, and I will be turning 40 in April.

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A Note on Being a ‘Cool Brand’
ENTREPRENEURSHIP Ann Williams 12/16/25 ENTREPRENEURSHIP Ann Williams 12/16/25

A Note on Being a ‘Cool Brand’

Logistically, being a “cool” brand can often involve a budget we simply don’t have—a budget from investors, a rapid growth plan, and margins and prices that allow for mass gifting in hopes of a tag and share. In fine jewelry, that’s not really possible.

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Yearly Co. x Lizzie Mandler: LA Breast Cancer Event
ENTREPRENEURSHIP Ann Williams 11/17/25 ENTREPRENEURSHIP Ann Williams 11/17/25

Yearly Co. x Lizzie Mandler: LA Breast Cancer Event

Beautiful jewelry can take on such meaning. This collaboration is meant to inspire women who have faced breast cancer and to remind them that the life they lived before—the joys, passions, and things that they love—can still be there even during and after breast cancer.

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The Conscious Closet x Yearly Co: NYC Event Recap
ENTREPRENEURSHIP Ann Williams 10/28/25 ENTREPRENEURSHIP Ann Williams 10/28/25

The Conscious Closet x Yearly Co: NYC Event Recap

I’m excited to share all the highlights from Yearly Co.’s joint event with Natalie Borton and Karla Reed, including where we stayed, what we ate, and all the behind-the-scenes moments from our "Conscious Closet" weekend. Below, a full recap of our NY trip.

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The Big Ask: Behind Our Yearly Co. Shoot with Ben Christensen
ENTREPRENEURSHIP Ann Williams 10/23/25 ENTREPRENEURSHIP Ann Williams 10/23/25

The Big Ask: Behind Our Yearly Co. Shoot with Ben Christensen

When I first saw Ben Christensen’s viral video of his daughter’s dance team, I felt it immediately— that magnetic pull of authenticity. It reminded me of the beauty and power of watching my nieces charging their horses powerfully around a barrel. I had one of those wild thoughts: What if we could work with him?

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From Evermore to Yearly Co.
ENTREPRENEURSHIP Ann Williams 7/1/25 ENTREPRENEURSHIP Ann Williams 7/1/25

From Evermore to Yearly Co.

If you purchased from us wayyyy back in the day (before 2018) you may remember that Yearly Co. went by another name.

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Stay at Home Mom-ing With a Side of Seeds.
ENTREPRENEURSHIP Ann Williams 7/1/25 ENTREPRENEURSHIP Ann Williams 7/1/25

Stay at Home Mom-ing With a Side of Seeds.

Let me start this off by saying that my mom was an all time hall of fame stay at home mom.

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The “Birth” of an Entrepreneur.
ENTREPRENEURSHIP Ann Williams 7/1/25 ENTREPRENEURSHIP Ann Williams 7/1/25

The “Birth” of an Entrepreneur.

Growing up and even through college I never had a strong sense of the exact work that I wanted to do.

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