More Than Models: A Peek Into Our Latest Photoshoot
A Peek Into Our Spring 2026 Photoshoot
There can be a lot of noise in the brand world. Viral videos, exclusive influencer events, and carefully curated moments designed to make you feel like you're missing out if you're not part of the buzz. It's easy to get swept up in it all and, as brand founder, wonder if we should be throwing bigger parties, collaborating with the next trending name, or gifting thousands of dollars of product in hopes someone finds us cool.
But as I’ve shared before, we're not interested in being a cool brand.
At Yearly, we've always believed that the people who wear our pieces are far too thoughtful to be impressed by flash and hype. They care about things that last and items that carry meaning. Every Yearly purchase tells a story. So, when it came time to create our latest photoshoot, we knew exactly who we wanted to work with and why.
We partnered with Cheryl Sparks of @IfIt’sTuesday, because she understands legacy. She's built something meaningful, and she carries that intentionality in everything she does. We also brought in some adorable kids we know and other models that showcased different generations. We wanted to tell an authentic story across ages.
And just as intentional as the jewelry was everything else in frame. We chose the dreamy home of designer Kates Potempa, which was the perfect spot for natural light, antique touches and cheery colorful moments. Much of the clothing worn throughout the shoot is from Frank & Eileen, a brand that shares our deep appreciation for quality, longevity, and pieces that feel just as good years from now as they do the day you bring them home. We styled this white button-down, linen button-down, chic white pants, linen joggers, and the best jeans.
When I saw the final images, I couldn't stop smiling! These photos are everything I always imagined Yearly could look like. The real moments that feel completely true to the brand. Seeing them come to life, with real people wearing pieces that actually mean something to them, was the kind of moment that reminded me exactly why I started in the first place!
That's the real magic. Not a sold-out collaboration or an Instagram moment that disappears in twenty-four hours. It's knowing that the bracelet your mother gave you on your twenty-fifth birthday might one day sit on your daughter's wrist. That the ring marking your biggest milestone becomes an heirloom your granddaughter treasures.
In a world obsessed with being cool, we're choosing to be timeless instead. We're choosing real people, real homes, and real moments. We know that your story is what makes our brand worth paying attention to.
I regularly share my outfits, bargain finds and investments on my Instagram. Follow along here if you’d like to see more! And never hesitate to DM me with a question or if you’re on the hunt for something, the only thing I love more than shopping for myself is shopping for someone else!
+Ann's Jewelry Box: Guide to Building a Lifetime of Jewelry
+What I Packed for a Family Trip to Miami.
+Simple, but Not Boring: Embracing Everyday Style.
